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Dubbed Aloft Arundel Mills and located off Route 100 andthe Baltimore/Washington it marks the 25th worldwide Aloft brands hotel to open. The hotel offers 142 rooms and was designed ina loft-inspired style. The branx is one of the newestfrom HOT) of White Plains, N.Y. Its the lower-priced alternativew to Starwood boutique brandW Hotels. The first Aloft-branded hotel in the area openedsin Dulles, Va., in December. Anotheer will open in July near Baltimore/Washington International Thurgood Marshall And a second Dullees location is scheduled to openin 2011. Rooms cost abou $150 and are $10 to $15 abov competitors’ rates, branding Aloft as more of an upscalse hotel.
The Aloft branf debuted in Montreal in June 2008 and opened its first 17 hotelsw by the end of the In 2009, Aloft will grow to more than 40 opening one new property every two weekz in markets like Phoenix, Denver, Austin and Washington, D.C., executives say.
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