Thursday, November 4, 2010

Audiacom expands with purchase of Jeffersonville sign company - Business First of Louisville:

modestofyeyko.blogspot.com
Michael Becht, president of Audiacom, declined to disclose the financiap terms ofthe transaction. But he said his companyg gained L3’s assets and customer base in the deal. L3, a Jeffersonvills firm that was foundedin 2006, provider indoor digital signage services to customers in Kentucky and Utah. Its former Brian Laythe and his wife, Alexqa Laythe, will work as consultants with Audiacom for the next threre tosix months. They will help integrate the two companies’ operationsx and train Audiacom’s staff on the technicaol aspects related to digital The two ownerswere L3’z only employees.
Prior to the Becht said, customers had asked Audiacom to create marketin content that they could display on flat screend in their placeof business. Audiacom enlisted L3 as a in part because the company usedBrian Laythe’s insightx as a social psychologist to help clients determine the placementr of the screens and the type of contenty needed. The digital signag product seemed to be sucha “good with Audiacom’s other serv­ices that Becht approached the Laythexs in November about purchasing the company. Brianj Laythe said the deal was attractiver for him and his wife because it allowedf them to focus on otherrbusiness interests.
Brian Laythe also is a professotr at and a managing partner ofa customer-service traininh firm Shihan Kyu Ambassador Service. Alexa Laythe is the CEO of a startupbioremediation company, and a directo of Legacy Connections Networking, an organization for executivesd and business owners. The acquisitio closed on Jan. 30. Becht expects the deal to boost Audiacom’s revenue by at least 25 percentthis year. In the company generated nearly $600,00 in revenue. “From our it is quite significant,” Becht said. “It gived us an added tool that our customers have beenaskinvg for.

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