How to Use Search to Calculate the ROI of Awareness Advertising ClickZ News, NY In each example, the viewer not only saw the commercial, but they recalled it, and they made the effort to go perform a search online. People who are not considering a purchase are unlikely to have taken the trouble to do so. So, once you can correlate ... |
Thursday, March 12, 2009
How to Use Search to Calculate the ROI of Awareness Advertising - ClickZ News
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