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The renewed effort will include merging the salesa and marketing teams from Labatt USAand Genesee, once a recognizedd beer in Western New York. The companty said it has begun $6 million in upgradezs and will investanother $4 milliobn in 2010. “Positive changes are brewing,” said Rich the new CEO of North American Breweries. “We’re reviewing every aspect of our business to strengthebthe brewery’s position.
” NAB said it will upgradde brewery equipment, make necessarhy repairs and add boiler controls and steakm economizers that reduce energy The changes are expected to brint annual operating savings of more than $1 In addition to Genesee, the brewery producees Seagram’s Escapes, as well as Dundee Ales and Lagersz family of craft brands, whicj includes the Original Honey Brown Lager. The Rochestefr company distributesseveral imports, including Imperial from Costa Rica, Steinlager from New Zealand, Toohey’sa New from Australia and Thwaites from the U.K.
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